Sober – Cella: It’s a Real Support Group at Coachella

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This weekend marks the final performances of Coachella 2018. And while we’re all for going out and seeing your favorite bands, we know the types of temptations outdoor music festivals can bring. That’s why we were especially pleased to hear about Soberchella, an organization that supports recovering attendees.

Taking a cue from Alcoholics Anonymous, Soberchella is an unofficial meetup that happens on the grounds of Indio’s Empire Polo Club (where the concert is held). At noon each day of the event, members sit together under the food awning and show solidarity amidst the temptation of alcohol and drugs. They don’t share real names with each other, but rather work as a support system for anyone needing to vent.

Attendees can learn the specifics of Soberchella through their Tumblr account, then coordinations are made via emails and texts. The founders (who go by the anonymous names of Bob Johnson and Jane Smith) created the outlet in 2009 and have emphasized that it is open to absolutely anyone.

“We just kind of went with it and it picked up steam real quick,” Johnson says. “This was needed, we just happened to be the ones who did it.”

To learn more about Soberchella, visit their official Tumblr page.

If you need help battling your addiction, please contact us here.